BRANDING, LOGO DESIGN, PRINT & ONLINE
St. Olaf College, Northfield, MN
At St. Olaf College I designed promotional materials for many events, including Block Party. The event branding was seen online on the student website, throughout social media platforms, and in print around campus. Our planning committee's objective was to welcome students back to enjoy one another outside with activities, food, and music. This weekend-long event was the first place for students to see each other after a long summer.
I decided to use my own photograph for the background, reminiscent of big Minnesota sky and leaves still on the trees before winter sets in. The title logo uses the font Metropolis 1920, by Josip Kelava, as a foundation.